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2018 was one huge year for PPC marketing. And things have turned larger ever since. New campaigns, targeting options, and tools have become prevalent and are here to rule in 2019. Google rebranded Adwords as Google Ads, Binge came up with new features like LinkedIn profile targeting. So what trends are we likely to expect this year? What trends are PPC agencies in London following? Well, read the blog until the end to find the hottest PPC trends of 2019. 1.Audience and Keywords Keywords have always been the go-to digital marketing norm. But things are likely to change this year with the ability to add a target audience. With audience targeting, businesses get to target the age groups, demographics, or gender that is going to be interested in your products. Another new addition is ‘layering audiences’ over each other. This enables you to target keywords and demographic location. The ad will appear in specific demographics, which will improve the resu

According to recent statistics, the number of digital buyers globally has reached an enormous 1.92 billion in 2019. With the above figure, it isn’t surprising what boom e-commerce websites are. Also, not to forget, websites can become easily outmoded. Meaning, no matter how big an e-commerce website is, it can be easily replaced. Thus, it is essential to keep updating and keeping up with new trends. So, how can you improve the user experience of your e-commerce website? What are the website design trends of 2019 that you need to adapt? What trends are the leading Website design agency in London keeping up with? Read the blog until the end to find out. Material Design Became popular in 2018, material design is now a necessity. Various e-commerce websites have been able to derive their full potential after adopting it. It is modernistic, chic, content-focused and puts all the attention towards the product. The shadow effects, animations, and grid layout a

How often do you switch on your laptop or computer to browse a website? Not a lot? Or not at all? None of us have the patience to take the pain and effort to switch on the laptop to browse a website when everything on the Internet is easily accessible on a smartphone or tablet. Unless the website does not have a responsive web design! But then why even consider browsing through it? Not investing in responsive web design services is a problem. A big one. Visitor retention, website user interest rate, and search placement droop down if the website doesn’t adapt to different devices. There are 5 facts that prove responsive web design isn’t just a buzzword but needs to be made mandatory! Read on till the end to find more. 1.It takes 6 seconds for mobile visitors to toss out a website According to the latest survey, 73% of mobile users have discarded a website that takes longer to load. 47% of visitors expect a website to load in about 2 seconds. Visitors like to be in

Social media marketing has not for once been stagnant since its introduction. It came, it boomed, evolved, and boomed, and evolved a lot more. With 2019 here, social media is sure to hit the greatest of heights with new technologies and capabilities of social media platforms. While there are sure to follow a lot of new trends this year, it all ultimately boils down to understanding your audience, crafting targeted strategies that benefit the audience, and creating engaging content. With that being said, what new trends do you need to comply within 2019? What trends need to be a part of the social media marketing packages in the UK? Find out with this blog. 1.Influencer Marketing Influencer marketing is more necessary than ever. The campaign in your mind can do much better with influencer marketing. Influencers get to make money while brands get to reach out to the targeted customers through them. Big influencers do get out of the set budget sometimes. And that is

With SEO, knowing what not to do is more important than knowing what to do.  There are many things that can be done to attract traffic on websites. But are all of them right? All the efforts won’t mean much if you are using black hat tactics for SEO. It simply is preparation to not rank and ultimately, be penalised by Google. Fortunately, understanding the below 5 SEO techniques can help you head in the right direction. Moreover, investing in a reliable SEO agency can benefit in more ways than you can imagine. If you are searching for one, then click here and get redirected to one of the leading SEO and Website design agency in London . The following techniques could be hurting your website: 1.Optimized Anchors The days of optimized anchors are long gone. This technique worked smoothly until Google warned against this practice. Optimized anchor texts also tend to ruin a website’s SEO through algorithm penalisation. However, there are several safe anchors that you can use: