The 5 latest e-commerce web design trends to rule in 2019

According to recent statistics, the number of digital buyers globally has reached an enormous 1.92 billion in 2019.

With the above figure, it isn’t surprising what boom e-commerce websites are. Also, not to forget, websites can become easily outmoded. Meaning, no matter how big an e-commerce website is, it can be easily replaced. Thus, it is essential to keep updating and keeping up with new trends.

So, how can you improve the user experience of your e-commerce website? What are the website design trends of 2019 that you need to adapt? What trends are the leading Website design agency in London keeping up with?



Read the blog until the end to find out.

  • Material Design
Became popular in 2018, material design is now a necessity. Various e-commerce websites have been able to derive their full potential after adopting it. It is modernistic, chic, content-focused and puts all the attention towards the product.

The shadow effects, animations, and grid layout are useful for engaging and retaining the visitors and increases the store activity.

Card-based layouts have gained immense popularity because of the engaging, readable, and responsive design. The ability to simply organise and reorganise the content improves the page load speed.

Moreover, with structured content, visitors can skim and read easily, which caters to their decision-making process.
  • Large Font and Image Background
You want all the attention to the product in an appealing way. One way to achieve that is through large fonts and image background.

Various big e-commerce websites are making use of real product photographs, instead of photoshopped images - for the simple reason of authenticity. Pictures have the ability to add realism, enabling better trust into the product and the website. It conveys - what-you-see-is-exactly-what-you-get.
  • Micro-interactions
Micro-interaction is a relatively new trend and is sure to be a buzzing one in 2019. It helps the user interact with the website, which is the number one step towards engagement.

It helps users accomplish certain tasks by providing directions, provides users with important feedback, inform when they have completed a task, helps them stay engaged to the site, and displays any errors if made.

This feature gives the website the power to engage and retain the visitors better on the website.
  • Hamburger Menu
2019 web design is going to be all about the Hamburger menu.

The Hamburger menu is made up of three parallel lines, placed on the top right or the top left of the webpage (top left is the most popular).

On clicking the icon, the user is presented with a menu, which lets them navigate the website smoothly. It also presents the website with a clean and clutter-free look. It is perfect for responsive web designs, as it can easily fit into any screen size.

If the website has a large number of pages, then it can help immensely by boosting the menu functionality and provide a sharp appearance.

To optimise the Hamburger menu for the best, you need to be smart with the contents, draw attention to the menu, make it clickable, and make it super convenient for the users.

  • Videos
76% of marketers revealed that videos have the power to increase sales drastically.
81% of online customers admitted that watching a video convinced them to buy the product.

Embedded videos have the power to show the product as it is from multiple angles. It gives a description of how to use the product and hence, answers shopper’s questions. Videos are going to dominate the world of web and no better way to increase sales than using videos on the website.

Google’s algorithm integrates video content into the top results, giving e-commerce websites a chance to land a top spot.

These trends are going to rule the e-commerce web design of 2019. Incorporating these is sure to help you witness a substantial improvement in engagement, sales, and profit.

Is your web designer keeping up with the latest trends on the web? If not, then it is time to hire someone new.

SEO Developers is a leading website design agency in London, working towards developing a connection between the users and the websites. The high conversion rate, top SEO rankings, and engagement on their designed websites are all because of keeping up with the trends.

Give your e-commerce websites sales a boost today!

Visit the website at https://www.seodevelopers.co.uk.

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