5 shocking facts that prove your website needs a responsive web design
How often do you switch on your laptop or computer to browse a website?
Not a lot? Or not at all?
None of us have the patience to take the pain and effort to switch on the laptop to browse a website when everything on the Internet is easily accessible on a smartphone or tablet.
Unless the website does not have a responsive web design! But then why even consider browsing through it?
Not investing in responsive web design services is a problem. A big one. Visitor retention, website user interest rate, and search placement droop down if the website doesn’t adapt to different devices.
There are 5 facts that prove responsive web design isn’t just a buzzword but needs to be made mandatory!
Read on till the end to find more.
1.It takes 6 seconds for mobile visitors to toss out a website
According to the latest survey, 73% of mobile users have discarded a website that takes longer to load. 47% of visitors expect a website to load in about 2 seconds.
Visitors like to be in control of what they are accessing and not be subjected to the website’s whims.
Websites that loaded within 5 seconds performed much better than those which took longer. These websites received:
• 25% of higher ad views
• 70% of longer sessions
• 40% of lower bounce rate.
No matter how effective, information-rich, and groundbreaking content your website contains, if it takes an eternity to load, it is of no use, especially when users have access to tons of other websites offering similar products and services.
2.Responsive websites rank higher in Google Rankings
Google is built for its users. Thus, Google stands to reason that it is going to favour sites that meet the requirements of its users.
Websites optimised for people using smartphones and tablets are bound to receive higher Google rankings. In 2015, Google introduced its ranking algorithm, which clearly stated mobile-friendliness as being one of the key factors to optimise rankings.
Responsive websites mean lower bounce rate and rich browsing experience for the users. This highly affects your website’s Google rankings.
3.More than 50% of internet searches are on mobile
According to a recent study, more than 50% of Internet searches take place on mobile.
Due to easy access to Wi-Fi and cheap smartphones, more and more users are moving towards the mobile-first era.
This clearly means building websites that can work smoothly on multiple devices and screen sizes. Nobody likes pinching, zooming, and re-adjusting the screen to browse. Successful websites contain unique content and a responsive design that fits all screen sizes.
4.High bounce rate on non-responsive websites
8 out of 10 users are highly likely to close a website immediately if the content doesn’t display well on the screen. Readability and accessibility are one of the key factors that determine the bounce rate.
Nearly 67% of users prefer responsive e-commerce websites over non-responsive ones, as online shopping can be done quickly and easily by swiping fingers on the small screen.
Waiting for the website to load, zooming in and out to read the content, and ending up at a landing page you were not looking for, are all features of non-responsive web design and results into loss of visitors.
5. 77% of adults own a smartphone
More than twice the percentage back in 2011, now 77% of adults are smartphone owners.
While getting ready for work, while traveling to work, while at work, and after work - people are constantly on their phones. There is so much content on the web being browsed 24/7.
The ease of use and multitasking feature of smartphones make browsing highly convenient, so why would anyone care to switch on the laptop and desktop?
This is where a responsive web design comes into play. Your website needs to fit with all screen sizes in order to take advantage of technology.
Before your business becomes non-responsive, you need to invest in responsive web design services.
Web designers at SEO Developers know how to enhance your business’ online presence. The team makes use of effective, selling, and practical web design elements to make your business recognisable in the world of web.
Apart from web design, SEO Developers also provides SEO, social media marketing, and Pay-per-click services. Visit the website today for details https://www.seodevelopers.co.uk/.
Not a lot? Or not at all?
None of us have the patience to take the pain and effort to switch on the laptop to browse a website when everything on the Internet is easily accessible on a smartphone or tablet.
Unless the website does not have a responsive web design! But then why even consider browsing through it?
Not investing in responsive web design services is a problem. A big one. Visitor retention, website user interest rate, and search placement droop down if the website doesn’t adapt to different devices.
There are 5 facts that prove responsive web design isn’t just a buzzword but needs to be made mandatory!
Read on till the end to find more.
1.It takes 6 seconds for mobile visitors to toss out a website
According to the latest survey, 73% of mobile users have discarded a website that takes longer to load. 47% of visitors expect a website to load in about 2 seconds.
Visitors like to be in control of what they are accessing and not be subjected to the website’s whims.
Websites that loaded within 5 seconds performed much better than those which took longer. These websites received:
• 25% of higher ad views
• 70% of longer sessions
• 40% of lower bounce rate.
No matter how effective, information-rich, and groundbreaking content your website contains, if it takes an eternity to load, it is of no use, especially when users have access to tons of other websites offering similar products and services.
2.Responsive websites rank higher in Google Rankings
Google is built for its users. Thus, Google stands to reason that it is going to favour sites that meet the requirements of its users.
Websites optimised for people using smartphones and tablets are bound to receive higher Google rankings. In 2015, Google introduced its ranking algorithm, which clearly stated mobile-friendliness as being one of the key factors to optimise rankings.
Responsive websites mean lower bounce rate and rich browsing experience for the users. This highly affects your website’s Google rankings.
3.More than 50% of internet searches are on mobile
According to a recent study, more than 50% of Internet searches take place on mobile.
Due to easy access to Wi-Fi and cheap smartphones, more and more users are moving towards the mobile-first era.
This clearly means building websites that can work smoothly on multiple devices and screen sizes. Nobody likes pinching, zooming, and re-adjusting the screen to browse. Successful websites contain unique content and a responsive design that fits all screen sizes.
4.High bounce rate on non-responsive websites
8 out of 10 users are highly likely to close a website immediately if the content doesn’t display well on the screen. Readability and accessibility are one of the key factors that determine the bounce rate.
Nearly 67% of users prefer responsive e-commerce websites over non-responsive ones, as online shopping can be done quickly and easily by swiping fingers on the small screen.
Waiting for the website to load, zooming in and out to read the content, and ending up at a landing page you were not looking for, are all features of non-responsive web design and results into loss of visitors.
5. 77% of adults own a smartphone
More than twice the percentage back in 2011, now 77% of adults are smartphone owners.
While getting ready for work, while traveling to work, while at work, and after work - people are constantly on their phones. There is so much content on the web being browsed 24/7.
The ease of use and multitasking feature of smartphones make browsing highly convenient, so why would anyone care to switch on the laptop and desktop?
This is where a responsive web design comes into play. Your website needs to fit with all screen sizes in order to take advantage of technology.
Before your business becomes non-responsive, you need to invest in responsive web design services.
Web designers at SEO Developers know how to enhance your business’ online presence. The team makes use of effective, selling, and practical web design elements to make your business recognisable in the world of web.
Apart from web design, SEO Developers also provides SEO, social media marketing, and Pay-per-click services. Visit the website today for details https://www.seodevelopers.co.uk/.
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