5 PPC trends of 2019 you cannot do without

2018 was one huge year for PPC marketing. And things have turned larger ever since.

New campaigns, targeting options, and tools have become prevalent and are here to rule in 2019. Google rebranded Adwords as Google Ads, Binge came up with new features like LinkedIn profile targeting.

So what trends are we likely to expect this year? What trends are PPC agencies in London following?

Well, read the blog until the end to find the hottest PPC trends of 2019.


1.Audience and Keywords

Keywords have always been the go-to digital marketing norm. But things are likely to change this year with the ability to add a target audience.

With audience targeting, businesses get to target the age groups, demographics, or gender that is going to be interested in your products.

Another new addition is ‘layering audiences’ over each other. This enables you to target keywords and demographic location. The ad will appear in specific demographics, which will improve the results.

2.Automation and AI

How easy everything would be if you could just focus on the creative part of the campaign? Well, now you can.

AI in the automation process is the next big thing to take over. The machine will take care of the gathered data, targeting, biding, and more. The algorithms are going to save you days of grunt work.

3.Video

If you want to rule, you need to be on top of the video campaign.

All online platforms have incorporated video in some form or another. And why not?
It offers business reach, grants an aesthetic appeal, and is engaging.

It has emerged as the top mobile content and is likely to stay so.


4. Remarketing

This refers to display ads to users once they have left the website or app. You can use your creativity to personalise it and shoot the sales sharply.

In 2019, we will see more audience-based, personalised, and high-quality ads to understand the users’ buying cycle and online habits.

5. Voice and Visual Search

A recent search revealed that the number of people using voice assistants is likely to double by 2020.

Voice search enables users to talk in conversational tones, which makes it highly engaging. Along with it, we will see major advances in visual search, which will make searching fun and specific.

Staying on top of the above 5 trends will surely reserve you the top spot.

It is important to hire PPC experts who keep up with the new trends and launches.

SEO Developers is a result-driven PPC agency in London offering the latest, unique and strategised PPC and SEO services. With their creativity, deep understanding, and 100% white ethics, your business will be recognised in the world of web.

Visit the website to find out more https://www.seodevelopers.co.uk.

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