5 social media trends of 2019 that should be a part of your strategy

Social media marketing has not for once been stagnant since its introduction.

It came, it boomed, evolved, and boomed, and evolved a lot more.

With 2019 here, social media is sure to hit the greatest of heights with new technologies and capabilities of social media platforms.

While there are sure to follow a lot of new trends this year, it all ultimately boils down to understanding your audience, crafting targeted strategies that benefit the audience, and creating engaging content.

With that being said, what new trends do you need to comply within 2019? What trends need to be a part of the social media marketing packages in the UK?

Find out with this blog.


1.Influencer Marketing
Influencer marketing is more necessary than ever.

The campaign in your mind can do much better with influencer marketing. Influencers get to make money while brands get to reach out to the targeted customers through them.

Big influencers do get out of the set budget sometimes. And that is where micro-influencers come into play. These makeup for the gap between influencer marketing and the budget in hand.

While it is true that micro influencers do not have a huge number when it comes to followers but they do have a connection with their small follower base, and this connection can help your brand immensely.

Even 45k followers as an audience can work, provided you are working with the right influencer for the target audience.

Micro influencers can also be easy to reach out since they don’t deal with thousands of messages and e-mails each day.

2.Discover new products
Social media is no longer just about engagement and awareness. It has traveled much beyond towards sales enablement.

Social media platforms are where people are discovering new products and services. Customers can gather as much info they want about new products before making a purchase.
Facebook is one of the leading platforms through which people discover new products, with Instagram following up.

This means, your brand has a thriving opportunity to benefit from this trend. You won’t always require a sales pitch. Social media can help you tell your story better and make sales much easier.


3.Stories and stories
Snapchat got the format of stories and now it has spread everywhere like a global trend.  Stories are streaming on Instagram, Facebook, YouTube, and even LinkedIn.

Now, you ought to be really careful of what content is story worthy and what is post worthy. More than 400 million people are consuming stories on Instagram each day.

It is a great way to get something into attention quickly. It is engaging, easy to create, fun, easy to access, and rely on authenticity.

4.Videos, Podcasts, and Live Streaming
Attention span has lessened by a major degree. People don’t want to read anymore but watch and listen.

YouTube, IGTV, live streaming - video content is on a boom. Facebook has introduced alterations to their algorithm, so more video content pops up on the feed.

2019 will be the year when more and more brands experiment with different video types and channels. Short videos are highly watched, as they are quick and easy to access, vertical videos are gaining popularity, and so is live streaming.

5.Augmented reality and social media
Social media with AR has proven to be a delicious recipe for the past few years. And it is only a matter of time when we see AR on all major platforms.

Augmented Reality can help make your brand message clear, actionable, fun, and engaging. Getting to try out a pair of glasses before purchasing can lead to improved sales.

Facebook has announced the introduction of AR ads to make social media commerce appealing and effective.

This definitely means increased customer satisfaction.

2018 was a great year for various social media platforms.

With 2019, things are getting bigger, better, and will affect the future more than what we can predict now.

By investing in professional social media marketing, the brand builds a strong online presence and are able to connect well with the audience. And of course, keeps up with the latest social media trends.

SEO Developers have got one of the best social media marketing packages in the UK. The team builds tailor-made strategies that fit the interests of your brand and the targeted audience. The SMM focuses on branding, organic search, network building, page developing, and activity reporting.
Find more details on the website https://www.seodevelopers.co.uk/

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