5 Common SEO Techniques That Could Get Your Website Penalised

With SEO, knowing what not to do is more important than knowing what to do.  There are many things that can be done to attract traffic on websites. But are all of them right?

All the efforts won’t mean much if you are using black hat tactics for SEO. It simply is preparation to not rank and ultimately, be penalised by Google.

Fortunately, understanding the below 5 SEO techniques can help you head in the right direction. Moreover, investing in a reliable SEO agency can benefit in more ways than you can imagine. If you are searching for one, then click here and get redirected to one of the leading SEO and Website design agency in London.

The following techniques could be hurting your website:

1.Optimized Anchors

The days of optimized anchors are long gone.

This technique worked smoothly until Google warned against this practice. Optimized anchor texts also tend to ruin a website’s SEO through algorithm penalisation. However, there are several safe anchors that you can use:
1) Branded URLs
2) Naked URLs
3) Long Phrases

Thus, if you don’t want the website to get penalised, use safe anchors instead of optimised anchors.

2.Spammy guest blogging

There is a very thin line between guest blogging and spammy guest blogging. Google has already penalised various websites making spam mountains in the name of guest blogging.

Are you doing any of the following with guest blogging?
1) Using optimized anchors
2) Ranking for long tail keywords
3) Writing irrelevant content
4) Low-quality content
5) Attempting to rank for head terms

If you want to continue with guest blogging, then definitely stop with the above.

3.Poor-quality link stuffing

Are you living under the delusion of more the number of backlinks, the better ranking?

Getting backlinks is easy. There are various sources providing a bunch of links pointing to your website. But that could ruin your website in the long run. These could get your website penalised, or tag as a site with low DA.

 Poor-quality link building does not work in the long run as Google is on the go to prevent these from happening. This means that rankings can drop overnight if your website is caught with poor-quality link stuffing.

4.Keyword stuffing

Keyword stuffing is a long gone poor SEO technique and you need to get rid of it right now.

It manipulates the website’s ranking in the search results. Filling the content with irrelevant keywords results in negative user experience and can harm your website’s ranking.
1) Long tail keyword stuffing is more likely to be penalised.
2) Don’t worry about keyword density. Instead, focus on information-rich content.
3) Use related keywords.

5.Focusing on link backs instead of content

We understand that link backs are important but aren’t the only way to rank with SEO.

Throwing tons of keywords won’t get you authority or high rankings.

Links are a part of SEO, not the whole thing. You need to focus more on the content, social signals, and onsite optimising.

SEO is not just about trending tricks and techniques. It is a strategically built process that takes into account all relevant factors.

Is your website in need of effective SEO?

Then get in touch with SEO Developers for result-driven SEO services. Developing unique strategies, using relevant tactics and advances, so your website can rank high. The team uses 100% white hat ethics and likewise is one of the leading SEO and website design agency in London.

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