Your Website Is Ranking No More At Top? Here’s What Possibly Went Wrong

The most heartbreaking and frustrating moment whilst working on the SEO of your website is when you realise that your ranking has dropped! 

The intensity of shock depends on the how worse the drop is – if you have just lost the first rank to a competitor or your website is not even ranking on the first page anymore!

Here’s what possibly went wrong.
  • You just got penalised-
If you have just dropped very low for a majority of keywords then yes, it is doing of the Google. You can additionally verify this by checking your rankings on other search engines. If the results are the same as before everywhere else, the answer is positive.

Google penalises the website in two ways – through Googlebot and manually. For the manual penalty, you can check Google Webmaster Tools Account. You can check the “Manual Actions” section where Google would have notified you about the action taken against your website. For any penalties by Googlebot, you’ll receive a notification in Site Messages menu.
  • You lost your position to the competitor
Well, the competition level for rankings has reached the cut-throat level. You are definitely not alone applying SEO tactics to achieve top rankings.
They might be performing better than you with backlinking, website content, and regular updating the website. Social media performance too plays an important role in website ranking.
  • On-page issues not letting your ranking grow
There are chances that you were not able to rank above a particular position and now, you are even losing that position. This generally happens when there are on-page errors. You can check your website on Google Web Toolkit for on-page errors like broken links, poor internal linking, or poor HTML code.
  • Loss of Inbound Links
When you lose inbound links, that’s a clear red flag to Google Algorithm. This will make Google trust your website less. If the webmaster intentionally removed your backlink, that’s a further penalty from Google to your website. It’s always advisable to go for organic link building.
  • Updates in Google Algorithm 
From 2000 to this year, Google has made many changes in its search algorithm. With each change, webmasters see either a slight or significant drop in their rankings. What complicates the situation further is that Google not always confirm every change to make the competition even. So if Google has rolled out an update, it’s likely for your website ranking to get affected.

Solution

If you don’t want to see your ranking fall in the future, make sure to go for white-hat SEO techniques and focus on organic link building and brand building. The competition for top rankings is only going to get tougher. If you’ll opt for any wrong technique, you will face harsher consequences than ever before. 

Do you need help? Contact SEO Developers, the leading SEO Agency in London. Get your website audited and get customised strategies to achieve top rankings again and to stay there.

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