4 Design Aspects That Make Your Website Look And Feel Different

Since the time we have started to do business online, the buying decisions of more consumers are being driven by branding. While pricing and quality of the product/service are still of utmost importance, it’s the first impression you set that gets you noticed and counted in a buyer’s preferable choices.

Your website constitutes the majority of branding done online. Whilst your social media profiles spread awareness, get engagements, and get the news out, your website sets the impression. In today’s market, your website is not an extension of your business but its very intrinsic product. Treat your website like the way you will treat your product.


So what all do you need to discuss with the designers when you opt for web design services in London? Read the blog to find out.
  • Trending vs Unique
Many people opt for the latest design trends for their website. Surely, you can’t base your product just on trends. Go for those trends that enhance user experience but are also here to stay. Don’t go for design trends that are attractive only till you get used to it.
  • Graphics
You cannot do much with the layout of the website, as there are only limited options. However, you can work around this problem with graphics. If you invest in custom images and graphics, your website is surely going to stand out and witness a good conversion rate. Surely, it’s costly but it’s worth every penny spent.
  • Make Your User Experience Responsive
The best website is the one that makes users feel that it’s communicating with them. From a responsive web design that adapts to screen size to the website’s behaviour when the user performs any action. Even minor tweaks can prove to be beneficial.

For instance, if you change the questions on the contact form from “Please write your query below” to “How can our team assist you today?” – it gives a feel of communication to the user. You can also show recommendations based on user’s preferences.
  • Incorporate Social Media Features On Your Website
It’s especially important for e-commerce websites. Make sure to include share option on every product page and other relevant pages. You can also customise sharing option according to the type of post every platform allows. For instance, you can add relevant hashtags for Instagram and Twitter. 

There’s a lot that you can achieve with the design of your website. The first and foremost requirement is to have a great team of developers and designers working with you for web design services in London.

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