4 Things That You Shouldn’t Miss When You Promote Your Business On Instagram

If the target audience for your business lies in the age group of 20-35 then you can benefit greatly by promoting your business on Instagram.

Instagram has taken over social media like a storm! No doubt that Facebook is the largest social media platform currently but the engagement that Instagram offers is unparalleled compared to any other platform. 

Before you begin promoting your business on Instagram, here are the top 4 things that you should not forget to add to your strategy-

  • Aesthetic Appeal Of Your Posts

Instagram is majorly about the appeal. Influencers, pages, brands succeed on Instagram because of their visually attractive posts. So whatever your business may be, make sure that the photos you post are of high quality, of optimal dimensions, and puts forward the idea in the best way possible.
  • Hashtags
Whether it’s a business that has just started with Instagram or a brand with a good following – the use of hashtags is crucial to both. Here are a few reasons why you should use it - 
  1. It ensures maximum visibility and outreach. 
  2. You can create custom hashtags for your business and make them popular. 
  3. Using hashtags that are trending can get you in trending posts as well. 
So make sure you use relevant hashtags whenever you post. Try to use 11 hashtags for each post. 
  • Use Instagram To Interact With Your Followers
As we have mentioned before, the engagement that Instagram offers is amazing. You should definitely use it to interact with your followers. It’s a good activity to make your followers feel important and making their following your business count. Here are a few activities that you can do –
  1. Run a contest where you ask your followers to post a photo of them engaging with your product or service and posting best photos on your page.
  2. Running QA sessions with your followers.
  3. Following your followers back.
  • Make It Worth It To Follow Your Business On Instagram
People follow pages on Instagram for interesting content! Make sure you post content that meets one or more of the following criteria –
  1. Interesting
  2. Informative
  3. Relevant
  4. Trending
If your post doesn’t meet any of the above-mentioned criteria, it can backfire and decrease your followers. Also, keep in mind not to go for plain direct promotional content and not to overdo it with posting. You can also take help of social media marketing agency in London to come up with an Instagram marketing strategy.

For a marketing agency that ensures high conversion rate through engaging content for your target audience and proper utilisation of Instagram marketing tools, visit https://www.seodevelopers.co.uk.

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