Top 7 website mistakes that might be taking your business down

While setting up a business, utmost attention is given to even the minutest of the details. From marketing strategies to the operational measures, every aspect of your trading activity requires to be top notch.

A business website building is equally important and demands a similar level of commitment from your end. However, at times, due to limited awareness or distorted understanding about the workings of the World Wide Web - results in a subpar site. The end result is disastrous with less organic traffic and even fewer conversions!

Have you seen the websites with unending loading time and clumsy layouts? These are big turn offs for a user and a clear-cut invitation to Google to snub you down immediately.

Usage of SEO tools and investing in web design packages in London can immensely boost the site performance. Get in touch with SEO Developers now to set the things rolling in your favor!

Here is our extensive list of most probable mistakes that you should certainly avoid in order to bring your website’s performance to the optimum level.


1.Saving money on the hosting

This small ‘saving’ is sure to come back and hit you harder with the business fallout.

Always bear in mind, all those things that come ‘free' or ‘cheap' offer a similar level of service. Your web-hosting provider may brag about a zillion connections. However, you can imagine the promptness they will show if one fails.

Are you willing to take this sort of a risk and that too with your business? Well, think again!

2.Randomly choosing a domain

As a general rule of the book, an easy and relatable website domain name is easier to remember for your prospects and clients alike.

Don’t go for the complex jargons, which lead you to lose out on the traffic in the process. Keep it short and simple.

After all, nobody bookmarks your site on the first visit!

3.Building your website on a free platform

The biggest mistake you can ever make is to invest your resources in building a website on a platform you do not own.

In a desire to save a few pennies, you may actually end up losing your complete hard work in one shot.

Such platforms are the most unreliable ones. They may be there for years and then suddenly be gone in a moment. At that moment, it's just not a website data loss that you will incur but your whole positioning on a search engine, your traffic, everything will be lost in thin air.

4.Not investing in web designing & SEO tools

Every business needs an interactive website with an attractive layout. This ensures the people who visit remain interested and browse more.

But in order to divert that organic traffic to your site in first place, requisite SEO tools implementation is the foremost.

All of the above requires in-depth knowledge into the workings of the internet. Hence, professional services will inadvertently be required in order to obtain the desired results.

For SEO implementation strategies and web design packages in London, get in touch with SEO Developers. Visit our website at www.seodevelopers.co.uk to know more.

5.Making use of personal email IDs

When you venture the world of business, you do not carry and distribute your personal email addresses ending with gmail.com, yahoo.com, Hotmail.com etc.

Always invest in an email id that succeeds with your website domain name. For example, if your website name is www.groceryonline.com, then all the official emails associated with the business will end with the domain name like xyz@groceryonline.com. 

6.Publishing a slow loading website

Ideally, a good website loads completely within milliseconds. An unoptimised site with a below-par hosting service may result in loading issues.

No user has time to sit back and wait patiently for your site to open up. If there is a considerable lag time, they won’t think twice before hitting the back button.

This will take you down on the Google ratings as well, leading to a further drop in the organic traffic.


7.Not upgrading to ‘HTTPS’

Is your website still not running on Secure Socket Layer (SSL)?

Upgrading to HTTPS from HTTP ensures that the data, which is exchanged between the servers and browsers, remain integral as well as private.

HTTPS ensures the high-security level and is preferred by users for a secure browsing experience. This further brings your website in the league of the secure ones.

A website can make or mar your business. Invest carefully and strategically to extract the maximum output. You can simply connect with the experts for the web design packages in London and leave the rest to them. For further information, visit www.seodevelopers.co.uk now.


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