5 steps to boost your business with Instagram

The new home for brands aren’t the malls or the markets but it is the web, and to be more precise - it is Instagram.

Instagram has changed the way brands promote themselves, market their products, engage with the customers, and gain new ones. More than 25 million businesses are already using this platform to achieve their digital business goals. You don’t need to spend an enormous amount on marketing but the return is exponentially rewarding. The eye-pleasing aesthetics, features, and the design of Instagram let alone is a highly effective marketing tactic.

Whether your Instagram promotion strategy needs an update or you are new to the Insta game, you will find the following tips super useful.

It is vital to consult social media experts for effective strategies. If you are looking for Social media marketing services in London, then visit SEO developers.

1.Set up a business Instagram account

• This isn’t your personal account where you share your selfies and vacation pictures. 

• This is a separate account dedicated just to your business. Instagram gives the option of creating either a personal or a business account. 

• In the bio section on the top, include a clickable link to your website or targeted landing page. The name of the page should the same as your brand name. In case it is taken, you can use some special characters in between the letters. 

• The bio should be descriptive but not too long. It should present what you do in a concise way. You can include a hashtag relevant to your business or campaigns in the bio as well. 

2.Create interesting posts that users want to follow

• Pictures on Instagram are hooking and addictive. And you need to take the full advantage of the stunning interface.

• The images you post of your products and services should not yell about your brand. They should allow the users to make their own decisions without feeling any burden. 

• Not to mention but the pictures need to be professional, high quality, and creative. There are 25 million business accounts on Instagram, so you need your pictures to speak for themselves and stand out. 

• Make sure they are full of personality, grabbing, and visually aesthetic. Play with colours, sizes, formatting, and patterns to craft a unique personality of the page. 

3.Reach a large follower base

• You need a smart strategy to get the users to see your business profile and moreover, click the follow button. 

• To widen your reach, you can use hashtags. This will help take your posts to communities and in search pages.  Research popular and trending hashtags, which are relevant to your business. You can even create a personalised hashtag for your business and use it with all the posts. 

• Another great way to gain followers is by sharing tagged pictures of your brand in the stories. This way your followers will keep checking your account to find their post and will surely spread the message to their friends on Instagram. 

4.Create strong engagement 

• You need to turn your followers into loyal, paying customers. And this can be achieved through effective engagement. 

• The posts drive visual appeal but a catchy and compelling caption opens up posts about the product or the brand. Accentuate the images with an interesting caption. It should get the users to participate. 

• You can even run contests and giveaways for the followers. Set rules that engage people with your brand. Tell them to follow your page, share the link, post your product picture on their profile, and tag your brand. In return, giveaway your selected products. 

5.Measure your growth

• The only way to keep growing is to measure your growth and learn from the mistakes. Research the audience and repeat content that is working. 

• Recognize your loyal customers who have been constantly liking and commenting on your posts. Give shout outs to them to establish a positive relationship. 

• Optimize the posting schedule by tracking down when is the engagement maximum. The best time to post on Instagram is 6:00 pm. But the best time for your brand depends on your target audience. 

• Make sure to post consistently and consider the frequency as well. 

If Instagram marketing is done right, it can reward you with buyer loyalty and a lifetime user value.

Are you looking for social media marketing services in London? Get in touch with the social media experts from SEO Developers. The team’s strategies are based on age groups, demographics, and geographical location. You get loyal groups of audience and wide brand exposure.
Visit the website today for digital marketing services.