Some expert SEO tips for small businesses to begin with - SEO Developers

The internet has enabled local and small businesses to widen their outreach to full potential. And the first step towards it is SEO – search engine optimisation. In this blog, we discuss some expert SEO tips with no technical jargon so that you can start with these SEO practices without getting confused. 

What is SEO?

A search engine, like Google, is a place where people come to ask questions and then it returns the best answers it has. Where does Google find answers from? Let’s just say that Google has a list of websites that are prioritised according to the trust factor. The website ranked as the number one is the most trusted and the trust factor goes down the list. You can earn the trust factor of Google through a well-optimised website.

1.Even smallest steps matter

Both small and big factors count in SEO. And in most cases, it’s the small steps that can show fast results. Here are various small steps that you can take:

a.)Meta Descriptions – It offers a short summary of what the page is about. Keep the word limit within 50 – 300 characters (with spaces). Keep it as informative as possible for the reader and make sure it describes the needs of the users. You should also update the title tag with relevant keywords. (word limit: 60-70 characters).

b.)URL and image titles – Google also consider the name of the URL as an important ranking factor. Many businesses even get domain name based on popular keywords from their field. For example, www.seodevelopers.co.uk For additional pages apart from the home page, try to add keywords in the URL. Also, when you upload pictures to your website, don’t go with generic names like image1 or whatever random naming the image already had. Try to name it using relevant keywords and also utilise the alt attribute of the img tag. 

c.)List your business on Google and other relevant websites – That’s a great way to win the trust factor of Google algorithm. You can list your business with Google here. There are also other various business directories for listing. This way people will be able to add reviews online about your business as well, further adding credibility to your business. 

2. Social media is an important part of SEO

You have to consider social media platforms when talking about SEO. You need to optimize your social media pages as well. Here’s what you can do:

a.)Have accounts with your business name on all popular social media platforms like Facebook, Instagram, Youtube, Twitter, and Google+. Make sure to have an active presence too. 

b.)Don’t leave the about section of pages blank or not properly written. Use keywords or phrases that explain your business. 

c.)It is very important to include your proper business address for best results on social media platforms. 

d.)The Category section on social media pages should also be filled with precise information. 

 3. Give equal focus to do the SEO of your content

One of the best ways to make your online presence strong is to share content in form of blogs, articles, posts, tweets, videos, pictures etc. However, you should also focus on optimising your content as much as possible. This increases the brand value of your business and reinforces the trust factor. You can add relevant keywords, hashtags, backlink to your social media pages and websites. 

4.Have a healthy relationship with other websites

To put it in a simple way – if you are popular on 5 websites that Google trusts, Google will automatically trust you better. And how to do that? Through inbound and outbound linking. Inbound linking is when other websites link back to your website and outbound is when your website link back to other websites. You can generate inbound links through content marketing. Also, make sure that you do not inbound links from unverified sources, as it can affect your trust factor in a negative manner. 

5.SEO best provide results when done by an expert

Although the above-mentioned tips are very helpful to begin with, the best results are achieved when SEO is done by experts. SEO requires continuous efforts and has various layers to its working. An SEO expert will be able to get you desired results faster than you would be able to do on your own. 

SEO Developers offers Local SEO Services in London. They have designed local packages that best meet the requirements of small businesses in the most cost-effective manner. Visit SEO Developers official website to get a free SEO scan of your website now.